Sport Management - Principles and Applications

Written in an engaging and accessible style, each chapter has a clear structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, links to important websites, study questions and up-to-date case studies from around the world to show how theory works in the real world, and a companion website offers additional activities for students and guidance notes and slides for instructors. The book covers every core functional area of management, including:

• strategic planning
• organizational culture
• organizational structures
• human resource management
• leadership
• governance
• financial management
• marketing
• performance management.

This fourth edition also includes expanded coverage of sport media, change management and other contemporary management issues, providing a comprehensive introduction to the practical application of management principles within sport organizations. It is ideal for first and second year students on sport management related courses, as well as those studying business-focused or human movement courses seeking an overview of applied sport management principles.

Author

Russell Hoye, Aaron C.T. Smith, Matthew Nicholson, Bob Stewart

Bahasa

English

Halaman

404

Tahun

2015

Edition

4

ISBN

1138839590

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